Marketer, brand innovator, and author Mark Stinson talks about the importance of branding whether it's for a multinational corporation, personal brand, or small business.

Guest Biography

Mark Stinson has earned the reputation as a “brand innovator” — an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.

Mark is the author of 5 business books and designer of many motivational journals. He is currently co-hosting a podcast entitled “Entelechy Leadership Stories.”

In this episode, you'll learn:

  • The power of branding for big corporations, personal brand, or small business
  • Mark's customer chemistry framework
  • Responding to a crisis as a brand

Show notes: http://www.inspiredmoney.fm/146

Find more from our guest:

Books:

Mentioned in this episode:

Runnymede Money Tip of the Week

  • Buying generics and private label to save money.

Thanks for Listening and Watching!

To share your thoughts:

  • Leave a note in the comment section below.
  • Share this show on Twitter or Facebook.
  • Join us at the Inspired Money Makers groups at facebook and LinkedIn

To help out the show:

  • Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise.
  • Subscribe on Apple Podcasts.

 

Special thanks to Jim Kimo West for the music.